Tinman Elite

SERVICES
Product Storytelling
YEAR
2023
INFO
The Grateful Dead meets the pinnacle of running technology. Created exclusively for Tinman Elite, this signature shoe was an opportunity to capture the team’s rogue, free-spirited approach to running and translate it into a piece of performance product with a personality of its own.


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Working closely with my Colour & Materials colleagues, we developed a visual and material language built around tension. A gritty, tie-dye inspired graphic brings the raw energy and countercultural spirit of the team, while highly technical meshes and materials reflect the precision and performance demanded at the highest level of the sport. The result is a shoe that feels distinctly Tinman, unconventional, expressive and a little rebellious, while remaining uncompromising in its technical execution.

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A meeting of two worlds that shouldn’t necessarily belong together, but somehow make perfect sense.




