Overkill
SERVICES
Product Storytelling
YEAR
2021
INFO
For the opening of Overkill’s new Cologne hub, I was brought on as a freelance creative to develop a capsule collection celebrating the brand’s expansion beyond its Berlin roots.
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Working closely with the Overkill team, I helped shape the creative direction and design the collection from concept through execution. The work translated Overkill’s established visual identity and connection to streetwear culture into a new expression for its Cologne audience, creating a collection that marked the opening of the new space while remaining true to the brand’s heritage.
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The project was an opportunity to work within an established cultural brand while helping define how its identity could evolve into a new city, community and chapter.
