Nike Basketball
SERVICES
Product Storytelling
YEAR
2018
INFO
My time at Nike Basketball was my first real immersion into the scale and ambition of a truly global sports brand. Working from Nike World Headquarters in Beaverton, I contributed across All-Star Weekend, LeBron James, player awards, the Olympics and collaborations with atmos, while also developing an intern project exploring how Nike could help LeBron give back to his community.
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What stayed with me most was learning how Nike builds worlds around sport. Product is never simply product; athletes become icons, moments become mythology and every detail has a role in telling the story. I learned the craft behind that process, from product storytelling and technical design to the practical discipline of developing work efficiently across a global organisation.
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It was a short chapter, but a formative one. Nike showed me the level of ambition, rigour and craft required to create work at the highest level and gave me a foundation I’ve continued to build on ever since.
