Hebru Brantley x BAPE
SERVICES
Creative Direction
Art Direction
Product Storytelling
YEAR
2017
INFO
Creating a link between Chicago and Tokyo, Hebru Brantley and I worked closely with the A Bathing Ape team to create a collection bringing to life the artist’s iconic style through the streetwear lens of A Bathing Ape. This capsule collection included a Medicom Bearbrick, graphic tees, and a full zip hoodie.
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Hebru’s work finds common ground with the Japanese streetwear brand as they both find inspiration in aviation. The flyboy takes root from the Tuskegee Airmen while A Bathing Ape takes reference from the painted mouths of fighter planes.
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As I created the graphic language for the project, this became a key pillar, while the goal remained to create a 1+1=3 scenario where the result is greater than the sum of its’ parts. Maximizing the iconic Bape camo along with Hebru’s signature flyboy goggles.
