adidas Kids Footwear x Disney
SERVICES
Product Storytelling
YEAR
2019 - 2020
INFO
Kids don’t just see a shoe. They see a spaceship, a superhero, a race car, a character, a whole new world.
..
At adidas, I worked on kids’ footwear with the ambition to create products that could spark that kind of imagination. Collaborating with Disney, I helped develop shoes that told fully fledged stories through graphics, colour, materials and details, turning every product into its own little universe.
…
The work was a reminder that great product design doesn’t always need to be serious. Sometimes the most important thing is making something that feels fun, surprising and impossible not to play with.
